Future of Chugging

Chugging is essentially a sales technique and although it may seem fairly new, similar things have happened in other industries such as financial services, double glazing, home energy, timeshare etc. Abusive practices are identified, “self-regulated” and often become the subject of direct or indirect legislation. Also, the public becomes accustomed to dealing with it. So the “market” becomes much tougher even if player numbers stay static.

 I expect chugging income is now at around about its peak and will start to decline. However, expect to see chugging in more diverse places. The Site Management Agreements between the PFRA and Local Authorities will restrict chugger numbers in many cities. As a result, chuggers may move out to smaller communities. I don’t expect to see chugging outside the “Bull” in Ambridge (BBC Radio 4 soap, “The Archers”) but smaller towns and large villages will be tried. A challenge in these places for chuggers is that the demographics are different. Fewer young people and more young marrieds for whom charity definitely does begin at home.

Another possible development is that charities will stop joining the PFRA to escape the restrictions members have to work under. If that happens, expect a LOT of heat as PFRA-free charities flood sites with their chuggers regardless of any cosy PFRA-Council agreements.

Ultimately, chugging will fade - and some comedian will launch a "Save The Chugger" campaign.